One of the initial decisions you will need to make is what unit size will sell best in the current market at your project’s location? We’ll work with you and your architect to consider all the variables; what competing projects are offering, neighborhood demographics, local schools, as well as the local financial environment. Our agents, including our support staff, live in Brooklyn and are familiar with the uniqueness and appeal of each Brooklyn area. We are neighborhood experts with boots on the ground and real knowledge of what motivates buyers to invest their futures in Brooklyn real estate.

Pricing is more art than science. Over-estimating your sale prices will only lead to a property lingering, costing you interest and being devalued by time. Instead of fighting the market, have the market work for you. We consider not only price per sq ft, but also the subjective factors that affect a buyer’s decision: things as variable as a unit’s location in the building, the esthetic, the views. What are the keys to “love at first sight?” Parking, bike racks, storage, washer/dryers, etc. are simple basics, yes, but too often ignored. Let us help. Our agents are in touch with what excites buyers; what gets them from “I like” to “I must have.”

We’ll work with your architect and designer to help determine which finishes, appliances and detailing will best sell units quickly. Will the Subzero fridge and Wolf stove actually add value or will the less expensive Fisher/Pakel fridge and Bertazzoni stove catch your buyer’s eye? We’ll help you make educated choices based on our extensive time spent listening buyers’ wish lists.

We have decades of experience to share with you. We can introduce you to knowledgeable and affordable professionals from attorneys to architects well versed in putting together condo deals. We can connect you to people we have successfully worked with in the past; anything to help you maximize your profits and minimize your costs.