Pricing is more art than science. Over-estimating your sale prices will only lead to a property lingering, costing you interest and being devalued by time. Instead of fighting the market, have the market work for you. We consider not only price per sq ft, but also the subjective factors that affect a buyer’s decision: things as variable as a unit’s location in the building, the esthetic, the views. What are the keys to “love at first sight?” Parking, bike racks, storage, washer/dryers, etc. are simple basics, yes, but too often ignored. Let us help. Our agents are in touch with what excites buyers; what gets them from “I like” to “I must have.”