One market strategy is to pick an asking price to attract buyers, then the buyers compete with each other, driving the price up. We would then conduct a “Highest and Best”. It is called that in recognition that the buyer offering the highest price may not be the best candidate to go into contract with. The “Best” gives weight to the big picture of the buyer’s finances and specific situation to insure that they will close and in a timely manner. Our skills in conducting the “Highest and Best” will achieve the best price offered by the best buyer.